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Sura 28
Aya 36
36
فَلَمّا جاءَهُم موسىٰ بِآياتِنا بَيِّناتٍ قالوا ما هٰذا إِلّا سِحرٌ مُفتَرًى وَما سَمِعنا بِهٰذا في آبائِنَا الأَوَّلينَ

Muhammad Asad

BUT AS SOON as Moses came unto them with Our clear messages [Pharaoh and his great ones] said:"All this is nothing but spellbinding eloquence devised [by man]:1 and never did we hear [the likeof] this, [nor has it ever been heard of] in the time of our forebears of old!"
  • See note 12 on 74:24, which is the earliest Qur'anic instance of the term sihr in the above connotation.