37أَهُم خَيرٌ أَم قَومُ تُبَّعٍ وَالَّذينَ مِن قَبلِهِم ۚ أَهلَكناهُم ۖ إِنَّهُم كانوا مُجرِمينَMuhammad AsadAre they, then, better than the people of Tubba', and those before them, whom We destroyed because they were truly lost in [the same] sin?1"Tubba'" was the title borne by a succession of powerful Himyar kings who ruled for centuries over the whole of South Arabia, and were finally overcome by the Abyssinians in the fourth century of the Christian era. They are mentioned elsewhere in the Qur'an (50:14) as having denied the truth of resurrection and God's judgment.