15فَاعبُدوا ما شِئتُم مِن دونِهِ ۗ قُل إِنَّ الخاسِرينَ الَّذينَ خَسِروا أَنفُسَهُم وَأَهليهِم يَومَ القِيامَةِ ۗ أَلا ذٰلِكَ هُوَ الخُسرانُ المُبينُJ. M. RodwellAnd serve ye what ye choose beside Him. SAY: The losers truly will they be who shall lose their own souls and their families on the day of resurrection: Is not this the clear ruin?