15فَاعبُدوا ما شِئتُم مِن دونِهِ ۗ قُل إِنَّ الخاسِرينَ الَّذينَ خَسِروا أَنفُسَهُم وَأَهليهِم يَومَ القِيامَةِ ۗ أَلا ذٰلِكَ هُوَ الخُسرانُ المُبينُZafar AnsariSo serve, apart from Him, whomsoever you please.” Say: “Behold, the real losers shall be those who will have lost their own selves and their kith and kin on the Day of Resurrection. Behold, that is the obvious loss.