107ذٰلِكَ بِأَنَّهُمُ استَحَبُّوا الحَياةَ الدُّنيا عَلَى الآخِرَةِ وَأَنَّ اللَّهَ لا يَهدِي القَومَ الكافِرينَSyed V. AhamedThis is because they love the life of this world better than the Hereafter: And Allah will not guide those who reject Faith.