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Sura 74
Aya 24
فَقالَ إِن هٰذا إِلّا سِحرٌ يُؤثَرُ

Muhammad Asad

and says, "All this is mere spellbinding eloquence handed down [from olden times]!1
  • The term sihr, which usually denotes "sorcery" or "magic", primarily signifies "the turning of something from its proper [or "natural"] state of being into another state"; hence, it is often applied to the fascination or enchantment caused by exceptional, "spellbinding" eloquence (Taj al-'Arus). In its pejorative sense - as used by deniers of the truth to describe a divine message - it has also the connotation of wilful deception" or "delusion".