ذٰلِكَ بِأَنَّ الَّذينَ كَفَرُوا اتَّبَعُوا الباطِلَ وَأَنَّ الَّذينَ آمَنُوا اتَّبَعُوا الحَقَّ مِن رَبِّهِم ۚ كَذٰلِكَ يَضرِبُ اللَّهُ لِلنّاسِ أَمثالَهُم
Qaribullah & Darwish
This is because the unbelievers follow falsehood while the believers follow the truth from their Lord. As such Allah sets forth for people their examples.