30وَلَمّا جاءَهُمُ الحَقُّ قالوا هٰذا سِحرٌ وَإِنّا بِهِ كافِرونَMuhammad Asadbut now that the truth has come to them, they say, "All this is mere spellbinding1 eloquence - and, behold, we deny that there is any truth in it!"See note 12 on 74:24, where this connotation of sihr appears for the first time in the course of Qur'anic revelation.