15فَاعبُدوا ما شِئتُم مِن دونِهِ ۗ قُل إِنَّ الخاسِرينَ الَّذينَ خَسِروا أَنفُسَهُم وَأَهليهِم يَومَ القِيامَةِ ۗ أَلا ذٰلِكَ هُوَ الخُسرانُ المُبينُA. J. Arberryso serve what you will apart from Him.' Say: 'Surely the losers are they who lose themselves and their families on the Day of Resurrection; is not that the manifest loss?