74وَاتَّخَذوا مِن دونِ اللَّهِ آلِهَةً لَعَلَّهُم يُنصَرونَMuhammad AsadBut [nay,] they take to worshipping deities other than God,1 [hoping] to be succoured [by them, and not knowing that]Or: "other deities beside God" - alluding, in either case, to objects of worship consciously conceived as such - i.e., idols, imaginary deities, deified persons, saints, etc. - as well as to abstract concepts like power, wealth or "luck", which may not be consciously "worshipped" but are nevertheless often revered in an almost idolatrous fashion. The verb ittakhadhu (lit., "they took [or "have taken"] for themselves"), used in the Qur'an in this and in similar contexts, is particularly suited for the wide range of meanings alluded to inasmuch as it bears the connotation of adopting something - whether it be concrete or abstract - for one's own use or adoration.