And (remember) when We took a firm promise from the Children of Ya‘qub (Jacob): ‘Do not worship (anyone) besides Allah, and be nice to the parents and (do good to) the kindred and orphans and the needy. And (also) talk of piety to the common people (in a polite and nice manner). And establish Prayer and pay on Zakat (the Alms-due).’ Then, except a few, all the rest of you turned back (from the promise,) and you are but averse (to the Truth).