16أُولٰئِكَ الَّذينَ اشتَرَوُا الضَّلالَةَ بِالهُدىٰ فَما رَبِحَت تِجارَتُهُم وَما كانوا مُهتَدينَM. M. PickthallThese are they who purchase error at the price of guidance, so their commerce doth not prosper, neither are they guided.