16أُولٰئِكَ الَّذينَ اشتَرَوُا الضَّلالَةَ بِالهُدىٰ فَما رَبِحَت تِجارَتُهُم وَما كانوا مُهتَدينَA. J. ArberryThose are they that have bought error at the price of guidance, and their commerce has not profited them, and they are not right-guided.