16أُولٰئِكَ الَّذينَ اشتَرَوُا الضَّلالَةَ بِالهُدىٰ فَما رَبِحَت تِجارَتُهُم وَما كانوا مُهتَدينَHilali & KhanThese are they who have purchased error for guidance, so their commerce was profitless. And they were not guided.